{"id":130,"date":"2025-03-19T09:45:18","date_gmt":"2025-03-19T08:45:18","guid":{"rendered":"https:\/\/stemvanafrika.nl\/?post_type=project&#038;p=130"},"modified":"2025-03-19T09:45:19","modified_gmt":"2025-03-19T08:45:19","slug":"know-your-audience-improve-your-radio-rating-blended-learning-project-on-audience-research-for-community-radios-media-in-kenya-and-uganda-phase-2022-2023","status":"publish","type":"project","link":"https:\/\/stemvanafrika.nl\/en\/project\/know-your-audience-improve-your-radio-rating-blended-learning-project-on-audience-research-for-community-radios-media-in-kenya-and-uganda-phase-2022-2023\/","title":{"rendered":"Know Your Audience \u2013 Improve Your Radio Rating: Blended learning project on audience research for community radios\/media in Kenya and Uganda (Phase 2022\/2023)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Project description<\/strong><\/h2>\n\n\n\n<p>The project combines, in a participatory manner, online and offline training elements in the form of easy-to-use and modifiable learning modules with tools and templates, physical on-site visits by mentors allocated to each station, and peer-based learning.<\/p>\n\n\n\n<p>The program\u2019s key capacity-building objectives are: 1) to help radio managers and producers learn more about their listeners and the effectiveness of their stations in achieving their goals; 2) to enable radio managers and producers to determine their share of listenership (measure audience\/listener figures) in a competitive media sphere; and 3) to enable each station to start building its own knowledge on the basis of audience research, which is necessary to attract funding and advertising.<\/p>\n\n\n\n<p>The training has served as a resource for ongoing learning and support, that is aimed at bridging the gap between knowledge acquisition and practical implementation in the dynamic landscape of community media.<\/p>\n\n\n\n<p>The radio stations participating are from Uganda and Kenya. In Uganda: Radio Apac, Centenary Radio, Mama FM, Radio Pacis \u2013 Arua, KKCR Radio, and Etoil A Karamoja FM. In Kenya: Radio Thome, Ekialo Kiona (EK) Youth Community Radio, Radio Maria (Nairobi), Radio Mchungaji, and Radio Osotua FM.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true},"class_list":["post-130","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Know Your Audience \u2013 Improve Your Radio Rating: Blended learning project on audience research for community radios\/media in Kenya and Uganda (Phase 2022\/2023) - Stem van Afrika<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stemvanafrika.nl\/en\/project\/know-your-audience-improve-your-radio-rating-blended-learning-project-on-audience-research-for-community-radios-media-in-kenya-and-uganda-phase-2022-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Know Your Audience \u2013 Improve Your Radio Rating: Blended learning project on audience research for community radios\/media in Kenya and Uganda (Phase 2022\/2023) - Stem van Afrika\" \/>\n<meta property=\"og:description\" content=\"Project description The project combines, in a participatory manner, online and offline training elements in the form of easy-to-use and modifiable learning modules with tools and templates, physical on-site visits by mentors allocated to each station, and peer-based learning. 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