Capacity Building on Environmental Radio Campaigns in the Central and Lake Zones

/by

TEC, Dar-es-Salaam, Tanzania

Background

Stem van Afrika cooperated with TEC in 2018/2019 on an audience research capacity building project. The programme (implemented in different steps) was attended by 12 radio stations. 

Project Objective(s)

To build the capacity of 14 journalists from selected radio stations (Radio Mwangaza, Dodoma; Radio Huruma, Tanga; Radio SAUT, Mwanza; Radio Kwizera, Kagera; Radio Faraja, Shinyanga; Radio Habari Njema, Manyara and Radio Maria, Dar-es-Salaam) in conceptualising, creating and implementing a well-informed media campaign that responds to audience environmental needs, personal tastes and preferred genres.

Outputs/Activities

  • 14 radio journalists from seven radio stations will be trained in two physical training workshops. Plus, there will be an evaluation/assessment meeting and the journalists will receive one-to-one distance mentoring. Seven radio stations/their journalists will receive two physical training visits each by a mentor. 
  • Each radio station will develop a media campaign plan and implement the same. 
  • Each radio will produce 24 radio programmes on environmental issues over a period of 12 months. In total 168 programmes will be produced within the project period, plus the utilisation of the station’s social media channels. 
  • TEC will produce 84 radio jingles (12 per station) and disseminate content via YouTube. 
  • 700 trees will be planted by seven radio stations.